[http://blogs.vmware.com/.a/6a00d8341c328153ef0167675ef282970b-500wi]<http://blogs.vmware.com/.a/6a00d8341c328153ef0167675ef282970b-pi>
Since VMware acquired Socialcast in 2011, we've had many exciting conversations with our customers about helping them implement private social networks within their organizations. Many of our customers are new to Enterprise Social Networks<http://www.socialcast.com/> while others have had varying degrees of [non]success with restricted, free trials or feature-constrained free offerings in the market – having 300,000 customers makes it easy to get lots of feedback quickly. We've heard from enough customers to recognize that the market need a great, free, Enterprise Social Network offering so companies can get started on the right foot with their social journey. We believe VMware is in the best position to deliver this experience.
Last week we announced that all the capabilities of the Socialcast enterprise version are free for all Socialcast communities of up to 50 users. We want all VMware customers to create a free Socialcast community and we want to hear about your journey. With complete access to all the features<http://www.socialcast.com/product> that make social in the enterprise revolutionary, small businesses and departments of larger companies can get started with an enterprise social network with the confidence that they are starting with a company that they want to end up with for the long term. Also, time and time again we've heard from our closest friends - systems administrators, application owners, IT and Security Managers - that have to pull the plug on a less-than-reliable social network because the they need access to essential administration and security functionality. Nobody wins when this happens. There's a way to blend the necessities of protecting company IP with a great user experience, but that doesn't start by circumventing the IT policies that keep company data and employees safe.
Enterprise social networks are on their way to becoming an essential part of the workplace experience – unless you think the 850M users of Facebook is a fad. According to Forrester 49% of companies will have investments in social networking solutions in 2012<http://blogs.forrester.com/rob_koplowitz/12-04-03-delivering_the_social_business_imperative>. For small businesses enterprise social networks are particularly interesting. As opposed to large companies looking to "shrink" the size of the organization, small companies often have fewer tools in place to address the issues around collaboration and integrating their workforce and systems. We've seen immediate changes in the way Socialcast's small business customers collaborate as well as a long-term shift in how they use other tools like email and file sharing. Additionally, small companies are often part of an ecosystem of vendors, customers and an extended workforce – Socialcast allows small businesses to connect this ecosystem in a private, secure way that makes everyone's work more efficient.
Starting with a free Socialcast community provides access to the rich set of features that will unite the people, applications and information in your company. If you've heard about enterprise social but haven't started your journey, or you want to bring an incredible new collaboration tool into you organization, now is the time to get started. Any organization can sign up for a free Socialcast community at http://www.socialcast.com/
~Matt Stodolnic, Sr. Director, VMware Applications Marketing
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Original Page: http://blogs.vmware.com/smb/2012/06/socialcastfreefor50users.html
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